4 de maio de 2012

Big Mac explica a economia

"The Big Mac isn't just a greasy hallmark of modern technological wizardry. It's also a tool for economists to measure the wealth of nations. (...) McDonald's is a restaurant, but it functions much like a factory. Labor is supported by a deep well of technological innovation, such as vacuum packing, exceptional preservatives, deep freezing, vibrant artificial flavors, and high-speed microwaves. Workers assemble specific parts at great speed to deliver dependable and replicable products. "[McDonald's doesn't] put something on the menu until it can be produced at the speed of McDonald's," CEO James Skinner said in 2010, sounding not unlike Henry Ford from a century earlier. The Atlantic


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